Are people central in your employer branding strategy

Posted by Anna Byström on Jul 6, 2017 2:44:53 PM

Just as the theory and quote from Benjamin Schneiders main thesis (1987), we believe that  "the people make the place", not the other way around.  In this blog we  use his theory as starting point when designing an employer brand. 

Have you ever felt that you did not fit in a group or an organisation, just being the odd one out? If you are able to discover the core personality of your organisation, what are the common behaviours? What are the dos and don'ts? How do people behave, when no one is looking? What is recognised, rewarded and encouraged in your organization? An organisation's story starts with its founders as they determine the "right" and "wrong" behaviours. Their story will attract those with the same attitudes and values if the story is honestly communicated. 

If your organisation is presented in a way that reflects the common attitudes and behaviours truthfully you will be able to attract people who would share your values, interests and your objectives.  These individuals are more likely to enjoy your organisation, stay longer and contribute. The better fit you have between a talent's expectations and the reality of your organisational life, the higher the job satisfaction and the longer the talent will stay and deliver in your organization (Premack & Wanous, 1985). Honesty and clarity pays off, that is. 

Read More

Topics: Recruitment, Talent Acquisition, Employer Branding

Comments

Stay connected!

Learn. Engage. Discuss. Share

Join our newslist to ensure that you receive all articles, debates, discussions that are posted here by professionals who just like you are passionate about streamlining and improving HR in international organizations.

Remember:

  • Contact us if you have something valuable to share 
  • By learning from each other (mistakes and successes) we get better results
  • It takes courage and decisiveness to move forward!

Subscribe to Email Updates